When launching a new line of coconut products, the packaging design plays a crucial role in appealing to the target market. For this project, the goal was to create a clean, fresh, and modern look that would resonate with the professional young generation.

The clean and minimalist design aesthetic is intended to convey a sense of purity and freshness, which is essential for a coconut-based product. By using a modern typographic treatment and strategic placement of visual elements, the packaging design aims to present the product in a sophisticated and appealing manner.